At some point, you might have gotten the question to contribute to the conversation as to whether you should commission the services of a sales company in Sweden through keysolutions.se – whether you are going to be the daily contact with the business, or you will just provide your viewpoint due to the fact that you are knowledgeable about the details, culture, and personality of your business.
If you are commissioning the services of a creative agency, for instance, the executive team and/or sales team will most probably make the final decision, but that does not mean that you will not contribute to the decision-making body towards the conclusion of the process, or you may even be asked to contribute to the screening process at the beginning.
Whether the partner is a business, affiliate, technological or creative firm, there are some important issues to consider and screen through before commissioning the services of an agency partner. Irrespective of what kind of Partner you want to hire, they all contribute to the success of your firm.
Industry Experience? Does the agency collaborate with B2B or B2C businesses? Does the agency have an understanding of the market you are targeting? You should not be restrictive and for instance, only commission the services of a firm that only works with firms in your line of business. However, for instance, where an accounting firm commissions the services of a sales agency that works with firms that provide professional services, this will be a perfect situation.
Day-to-Day Contact? Most times, the person who makes sales to you is not necessarily the person you will be interfacing with daily. Be certain that the firm has a particular project manager and you should meet up with that person before you commit to the firm. Is the personality suitable? Is the person capable of delivering when working on a project?
Payment Structure? Is the fee fixed for every project, per hour or does the firm work based on a retainer per month? Is it per month or is the payment based on a milestone schedule? When it comes to pricing, you may think that you are making a comparison of “apples to apples” but this is not the case. If you simply inquire about the rates per hour, you are not looking at all the angle to the situation.
Industry Reputation? Awards in the industry and for creativity are not all that should be considered but it is great to see that an agency is being recognized by its peers for its work. Inquire about the sales awards, design awards, technological praise, customer service awards, etc.
Does the firm practice what they preach? If an agency claims to excel at SEO, how does their own website fare? If they claim to be great at web design, how well does their website look? If an agency believes in sales strategies for its customers, they should practice this.
Metrics? Awards are good but did an Agency’s strategy positively impact sales, client acquisition, website visitors, website conversion, etc?
References? All agencies will add testimonials and beautiful references to their website or proposal. But, inquire specifically about a random project in their proposal and ask them for a reference to that customer.